tag:blogger.com,1999:blog-74855033160889051122024-03-13T15:09:09.907-07:00Agencia de Márketing Digital Bornova StudioMárketing digital, adwords, sem, fotografía, video, publicidad en internet, anuncios. Estamos en Madrid, Guadalajara, Toledo y MenorcaJavier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-7485503316088905112.post-49048743368843239622021-02-23T02:34:00.002-08:002021-02-23T02:37:20.913-08:00Empresa de Drones<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgudnPtCU5__UPVComzvMyd3etuAkdLLgCzVZ4pt6V0c0pAirgOxrHDGS1VXdT6oubNY0Dbttl31amBOjYw4xgBfmmmKmjdc99pAdvvKF0qdCo6J66GOlWjH7MMQ4ezz9larGP0_atEH9Gr/s1080/Christmas+Photo+Instagram+Post.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgudnPtCU5__UPVComzvMyd3etuAkdLLgCzVZ4pt6V0c0pAirgOxrHDGS1VXdT6oubNY0Dbttl31amBOjYw4xgBfmmmKmjdc99pAdvvKF0qdCo6J66GOlWjH7MMQ4ezz9larGP0_atEH9Gr/s320/Christmas+Photo+Instagram+Post.png" /></a></div><br /><br /><div>Bornova Estudio es una empresa de drones certificada especializada en servicios de grabaciones aéreas para el sector audiovisual y filmaciones con drones. Ofreciendo así un amplio catálogo de servicios con drones.</div><div><p></p><p><a href="https://www.bornovastudio.com/operadora-drones.html" target="_blank">Bornova Estudio </a>es una empresa de drones habilitada por la Agencia Estatal de Seguridad Aérea (AESA) como Operadora de aeronaves pilotadas por control remoto, también conocidas como Drones o RPAs. Nuestra principal misión es la grabación de imágenes aéreas con drones tanto a nivel nacional como internacional.</p><p>Dedicada a la fotografía y vídeo aéreo, en Bornova Estudio contamos con una larga experiencia en el sector del audiovisual. Llevamos a cabos los proyectos en su totalidad o colaboramos en ellos, adaptándonos a los requerimientos de nuestros clientes.</p><p><a href="https://www.bornovastudio.com/operadora-drones.html" target="_blank"></a></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGAMaN872kQ6AwCVYJ2Tl2Dysui3qO08oyCRb-RLpOhrjg0CwTa7UGh43kKjH9SPMrqKcqTgmFr5CMBb9bCxnyLyg3cUk93NVXcYyM6WYiJfZEDEM92z2pi99e4JqD-mpUtvzOaKnWxbMz/s1080/foto-aerea-video-dron.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGAMaN872kQ6AwCVYJ2Tl2Dysui3qO08oyCRb-RLpOhrjg0CwTa7UGh43kKjH9SPMrqKcqTgmFr5CMBb9bCxnyLyg3cUk93NVXcYyM6WYiJfZEDEM92z2pi99e4JqD-mpUtvzOaKnWxbMz/s320/foto-aerea-video-dron.png" /></a></div><br /><a href="https://www.bornovastudio.com/operadora-drones.html" target="_blank">En Bornova Estudio</a> ofrecemos una amplia variedad de servicios relacionados con la grabación de imágenes aéreas para proyectos audiovisuales de cualquier tipo . Si quiere conocer más acerca de algunos de los trabajos con drones que hemos desarrollado hasta ahora, te invitamos a que visite la página de proyectos con drones.<p></p><p>Si estás buscando una empresa de drones para la grabación de imágenes aéreas, ponte en contacto con nosotros y te contamos cómo lo hacemos. ¡Llámanos!</p><div><br /></div></div>Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com2tag:blogger.com,1999:blog-7485503316088905112.post-38638669597970826862020-12-07T03:53:00.001-08:002020-12-07T03:53:57.511-08:00¿Cómo crear una contraseña segura en siete pasos? <div style="text-align: justify;">
<span style="font-size: large;">Con el auge de internet cada vez son más las páginas, servicios y herramientas online, que al crear una cuenta o perfil te piden una contraseña fuerte y segura. En <a href="http://www.bornovastudio.com/">Bornova Studio</a> estamos concienciados con la ciberseguridad y por ello vamos a publicar en las próximas semanas una serie de artículos relacionados con este tema.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTHjmQCN71nrYDtoV-H9mSnAwof9qcWGL9mfcFQENWuJtsggl65vE-QEEN-PRHysDIErOerJ42P94OJmwLiGBmNstmMaot25iNm9Tlf2OMDEYh8wAvtzWgqTrkWCpVrXrBepBpRyNiZnI/s1600/Imagen+1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="diseño web" border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTHjmQCN71nrYDtoV-H9mSnAwof9qcWGL9mfcFQENWuJtsggl65vE-QEEN-PRHysDIErOerJ42P94OJmwLiGBmNstmMaot25iNm9Tlf2OMDEYh8wAvtzWgqTrkWCpVrXrBepBpRyNiZnI/s640/Imagen+1.png" title="diseño web" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Contraseñas seguras</td></tr>
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<span style="font-size: large;"><b>1.- Opta por u</b><b>na contraseña que no se pueda adivinar o descifrar fácilmente.</b> No uses una palabra o frase que tenga especial importancia para ti, como tu fecha de cumpleaños o el nombre de algún familiar, ya que es el tipo de información que cualquiera podría adivinar fácilmente. </span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;"><b> 2.- No compartas las contraseñas.</b> Sólo tú debes conocer tu contraseña, si por alguna razón te ves obligado a compartirla, cámbiala después. </span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;"> <b>3.- Elige una contraseña larga.</b> Cuanto más larga más segura (al menos 8 caracteres). Sin embargo, algunas <a href="http://www.bornovastudio.com/">webs</a> pueden limitar la extensión de las contraseñas. </span></div>
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<span style="font-size: large;"> <b>4.- Emplea al menos una letra mayúscula y una minúscula.</b> Lo ideal es no agrupar las mayúsculas y las minúsculas. Es mejor mezclarlas para que la contraseña sea menos predecible. </span></div>
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<span style="font-size: large;"><b> 5.- Utiliza espacios en la contraseña.</b> Algunos sitios webs no permiten usar espacios, pero si lo permiten, es recomendable utilizarlos y si no lo permiten un buen truco es utilizar guiones bajos que cumplan una función similar. </span></div>
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<span style="font-size: large;"> <b>6.- Utiliza al menos un número, una letra y un carácter especial es tu contraseña</b>. Cuantos más incorpores más segura será la contraseña. </span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;"> <b>7.-Añade el nombre del servicio para generar contraseñas distintas.</b> De esta forma todas tus contraseñas serán distintas pero podrás recordarlas fácilmente.
</span></div>
Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com3tag:blogger.com,1999:blog-7485503316088905112.post-61519297171400932992020-12-07T03:53:00.000-08:002020-12-07T03:53:28.675-08:00¿Qué es el SEO?<div dir="ltr" style="text-align: left;" trbidi="on">
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<div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
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<tr><td style="text-align: center;"><img alt="Foto de búsqueda en Google" border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyguhmzeomvcYYoK9iS_HqsLMmRoRZHUUHOXJelELXoGFL2M73noRWgQToB4_xMM6S0NZi624XPaodR8lfkh5HY96TVO9UqCUDTsntG4I8OAKUCB9E0cJTpkVyFlw8XXDcGTu-6nDCB_Tl/s400/bornova+studio+seo.png" style="margin-left: auto; margin-right: auto;" title="Ejemplo posicionamiento SEO" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">qué es seo</td></tr>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">El SEO (Search Engine
Optimization), en español la Optimización en Motores de Búsqueda consiste en la
optimización de las páginas webs para mejorar su visibilidad en los motores de
búsqueda orgánicos, es decir realizar todas las acciones posibles para que cuando
alguien busque los servicios que ofrece tu negocio en internet aparezcas en las
primeras posiciones de los buscadores, de los que Google tiene una posición
dominante en España (el 98% de los españoles usamos Google).<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">¿En qué consiste el
trabajo de una <a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html" target="_blank">agencia de SEO</a>?<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">En primer lugar el
técnico en SEO realiza un trabajo de análisis de la página web para ver que
partes de ésta hay que modificar para que sea relevante para Google.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
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<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">Una vez realizado el
análisis es necesario realizar un plan estratégico para crear una estructura y
un contenido<span style="mso-spacerun: yes;"> </span>en base a ciertas palabras
clave, que serán a partir de las cuales los internautas nos encuentren cuando
realicen búsquedas para encontrar los bienes o servicios que ofrecemos.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">¿Cuáles son los factores
que tiene en cuenta Google para decidir en qué posición aparece mi web?<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">Son muchos los factores
que Google tiene en cuenta para posicionar una web (más de 200) <span style="mso-spacerun: yes;"> </span>y no podemos realizar una lista exhaustiva
aquí, pero algunos de ellos son: el contenido de la web, la estructura de la
URL, el tiempo de carga, que existan palabras claves en el dominio de la web o
la cantidad de texto de la web.<o:p></o:p></span></div>
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<br /></div>
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<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">Para terminar con las
cosas más claras veamos un ejemplo:<o:p></o:p></span></div>
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<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;">Imaginemos que tenemos
un cliente que ofrece servicios de catering en Madrid y una de las palabras
clave que nos interesa utilizar es catering económico, el trabajo del técnico
de SEO consistiría en realizar todos los cambios necesarios en la página web
para que obtenga la mejor posición posible para la búsqueda “cátering económico”.<o:p></o:p></span><br />
<span lang="ES" style="font-size: 14.0pt; mso-ansi-language: ES; mso-bidi-font-size: 12.0pt;"><br /></span></div>
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Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-79424047567403361432020-12-07T02:26:00.000-08:002020-12-07T02:26:30.428-08:00¿Tu web y redes sociales están sin actualizar?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl9D0axTrJ0Bjp8ogCOTpnx70rec9ennJcdqQ3HwANu1EcUKlctDV7B3_6T84R7vrnMAvE9zGTekl5MooxXu9isN2QwccdZ0v8Nz3N5BV3CV-ukk6OIYJlvQQm_o-RRIYAZgqqdna9MwUN/s1600/dancers-on-social-media.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl9D0axTrJ0Bjp8ogCOTpnx70rec9ennJcdqQ3HwANu1EcUKlctDV7B3_6T84R7vrnMAvE9zGTekl5MooxXu9isN2QwccdZ0v8Nz3N5BV3CV-ukk6OIYJlvQQm_o-RRIYAZgqqdna9MwUN/s320/dancers-on-social-media.jpg" title="Redes sociales- Community Manager" width="320" /></a></div>
<b>¿Son las redes sociales realmente necesarias y me pueden ayudar en mi negocio?</b><br />
<br />
En la actualidad, los clientes han dejado de ser meros espectadores, y se han transformado en parte activa de Internet. Mensajes y informaciones han dejado de ser una simple publicación, sino que crean contenido y opinión entre los consumidores. El consumidor es una parte activa de la red que puede animar o desanimar al consumo de los productos de nuestra marca.<br />
<br />
Una empresa no debe permanecer ajena a esta realidad. Conocer y controlar lo que se comunica a través de redes sociales como Facebook, Twitter, Linkedin, Youtube, blogs y nuevos medios es fundamental para conseguir los objetivos de cualquier empresa.<br />
Bornova Studio pone a tu disposición un equipo de Comunicación digital y creación de contenidos, Social Media Marketing, Community Manager y de publicidad en buscadores. Estructuramos tu comunicación en Internet para que te muevas por el sin dañar tu imagen de marca.<br />
<br />
Creamos estrategias de marketing en redes sociales y en la web para influir y transformar si fuese necesario lo que se habla en la red sobre tu marca.<br />
<br /></div>
Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-21677241321035260532018-05-17T08:10:00.000-07:002018-05-17T08:10:16.382-07:00El GDRP trae una serie de novedades que debes incluir en tu texto de suscripción<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAuxptytvr10tkZ50QgQjkQ6TNyCtuefEaIjp3mYVT6RHSAzvj2guZhXn1gkDiTJEfhOCAGGu-ZYS7t_bs1LaFp52h6oRsFZ6hszyKCL6KFiBvY1WjHcSwpBUpVQcIkOuu-vmUxAr8o45u/s1600/descarga.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="156" data-original-width="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAuxptytvr10tkZ50QgQjkQ6TNyCtuefEaIjp3mYVT6RHSAzvj2guZhXn1gkDiTJEfhOCAGGu-ZYS7t_bs1LaFp52h6oRsFZ6hszyKCL6KFiBvY1WjHcSwpBUpVQcIkOuu-vmUxAr8o45u/s1600/descarga.jpeg" /></a></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<span style="font-size: 11pt;"><b>Información solicitada:</b> </span></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<span style="font-size: 11pt;">¿Sabías que, durante el proceso de suscripción, solo puedes solicitar la información personal que necesitas (ejemplo: no debes solicitar el número de teléfono si no necesitas esta información)? No preguntes por más información que la necesaria para tu objetivo. Siempre podrás solicitar más información, si la necesitas, en el futuro.</span></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<o:p class=""></o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<o:p class=""> </o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<b>Uso de la información:</b> </div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
Tienes que solicitar el consentimiento a los suscriptores para cada uno de tus objetivos (ejemplo envío de newsletter y uso de cookies). Esto significa que no puede simplemente usar la información que adquirió para una finalidad para otra finalidad diferente.<o:p class=""></o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<o:p class=""> </o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<b>Texto de suscripción claro:</b> </div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
En el texto de registro debes informar quién eres, al qué la gente se está suscribiendo, lo que recibirán después de la suscripción y dónde pueden encontrar más información sobre el tema. Recomendamos que no envíes otro tipo de información diferente del indicado en el proceso de suscripción.<o:p class=""></o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<o:p class=""> </o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<b>Personalización:</b> </div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
La personalización entra dentro de las directrices del GDPR sobre el perfil y por eso, es obligatorio informar al usuario sobre esto. Debes informar por qué y cómo lo harás, que información utilizarás para crear la personalización, cuanto tiempo analizarás la información para la personalización y cuánto tiempo almacenarás la información. No tienes la obligatoriedad de usar la palabra personalizar, puedes, por ejemplo, usar el texto: “Suscríbete a nuestra newsletter y recibe información y ofertas adaptadas a tus intereses”.<o:p class=""></o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<o:p class=""> </o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<b>Política de privacidad:</b> </div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
Para está en día con los principios y obligaciones de protección de la privacidad, la política de privacidad tiene que ser de fácil acceso y explicar cómo tratas la información personal de tus usuarios. Las páginas de suscripción (newsletter, eventos, etc.) también deben incluir el link a la política de privacidad.<o:p class=""></o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<o:p class=""> </o:p></div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
<b>En resumen:</b> </div>
<div class="" style="caret-color: rgb(0, 0, 0); font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-size-adjust: auto;">
El texto de suscripción debe tener la siguiente información: 1) Debes informar quién enviará el mensaje, 2) Debes explicar la información que usarás y el por qué, 3) Debes informar el canal que usarás para contactar con tus usuarios y la frecuencia, 4) Debes informar sobre la creación de perfiles, 5) debes incluir, en todas las páginas, el link a la política de privacidad, 6) Debe solicitar consentimiento para cada uno de tus objetivos, 7) Debes guardar una prueba del consentimiento dado y 8) Debes garantir el derecho a la objeción (la posibilidad de darse de baja).</div>
Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-4484377317537776572016-11-02T16:21:00.005-07:002020-12-07T02:35:26.480-08:00Estas serán las tendencias de ciberseguridad <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEtyrODNtJi-PIxxZwSVyKU65NqJjG1_Jbr3lNTD8qclWQVlPRUrXiSZW4acD0DTxzfvsaR8JnnPwZh2etC6U4h8EME6Q5YlwjnkWXfPgqMh7sXY3QkPyj9RjlD9nGciRTnw4YrLMvUc/s1600/security-scan-fotolia_2.jpg" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: x-large;"><img alt="tendencias ciberseguridad" border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEtyrODNtJi-PIxxZwSVyKU65NqJjG1_Jbr3lNTD8qclWQVlPRUrXiSZW4acD0DTxzfvsaR8JnnPwZh2etC6U4h8EME6Q5YlwjnkWXfPgqMh7sXY3QkPyj9RjlD9nGciRTnw4YrLMvUc/s640/security-scan-fotolia_2.jpg" title="tendencias ciberseguridad" width="640" /></span></a></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-font-kerning: 18.0pt; mso-themecolor: text1;"><span style="font-size: x-large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-font-kerning: 18.0pt; mso-themecolor: text1;"><span style="font-size: large;">Las amenazas en la red evolucionan
continuamente, el sector de la <a href="http://marketing-bornovastudio.blogspot.com.es/search/label/ciberseguridad">ciberseguridad</a> se tiene que reinventar de forma
constante, las amenazas se extienden hacia los Smartphone, los dispositivos de
Internet de las Cosas, la nube o infraestructuras críticas. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-font-kerning: 18.0pt; mso-themecolor: text1;"><span style="font-size: large;">Cada vez hay más
dispositivos conectados a la red, con lo que el riesgo en la red se multiplica
y los peligros crecen exponencialmente.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="font-size: large;"><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">En <a href="http://www.bornovastudio.com/">Bornova Studio</a> nos hemos echo eco del informe anual de l</span>a empresa israelí de ciberseguridad Check Point Software Technologies que revela las
que cree que serán las cinco tendencias clave en materia de ciberseguridad :</span><br />
<a name='more'></a></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">1.-
Aumento de los ciber riesgos en los dispositivos móviles</span></b><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">. Se prevé que el 20% de los empleados será
responsable de una brecha de seguridad en su empresa que afectará a datos
corporativos. Según el informe se producirá de forma involuntaria, a través de
algún tipo de malware móvil o de redes Wifi maliciosas. Check Point cree que
será un desafío para las empresas el equilibrio entre privacidad, productividad
y seguridad.</span><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-font-kerning: 18.0pt; mso-themecolor: text1;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-outline-level: 1; text-align: justify; vertical-align: baseline;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">2.- Los ataques dirigidos a
el Internet de las cosas:</span></b><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;"> La compañía
estima que los ataques dirigidos a todo tipo de dispositivos conectados (Smartphone,
ordenadores, impresoras, etc..) crecerán aprovechando la vulnerabilidad que
supone enlazar todos nuestros dispositivos.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">3.- Robo de nuestros
archivos en la nube.</span></b><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;"> Los usuarios y
las empresas utilizamos cada vez más algún tipo de estas herramientas (Dropbox,
iCloud,..) Se trata de un aspecto realmente sensible, ya que cualquier ofensiva
podría afectar a datos personales o a información de compañías enteras.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">4.- Ataques a centros de
datos en la nube:</span></b><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;"> Se tratará de
ataques a través de archivos encriptados que se propagarán de nube a nube como
ofensivas de hackers que se aprovechen de la nube para multiplicar el daño.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">5.- Ofensivas de malware a
las infraestructuras críticas: </span></b><span style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD; mso-themecolor: text1;">Según
explican en el informe son muy vulnerables a los ciberataques, ya que casi en
su totalidad fueron construidas antes de que el malware fuera un peligro real, así
que no se tomaron medidas básicas de ciberseguridad en su diseño. Por ejemplo
el primer apagón que se registró a comienzos de año causado por un ciber-delincuente.
En 2017 habrá que prepararse ante ataques a redes y sistemas perpetrados por países,
terroristas y el crimen organizado.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
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Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Como hemos visto en otros posts, la <a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-sem.html">publicidad SEM</a> es aquella en la que los anunciantes pagan para aparecer en los resultados de búsqueda. Debido a que alrededor
del 98% de los españoles utilizamos Google, su plataforma Google Adwords es también
la más utilizada.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: large; mso-ansi-language: ES;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu2LvZaaR-6osjAMSiaIc6qbV5IAuQ4-1bwKItI60XiZA-HXUGVsCp0pIpd8WBvISO4wU9hrbdrIWgDagTPW_yKXLb7TBF-50ODbiISXdZ9LnJnBJxAC2Q3ffd7a3KDlIb7otGUtzfC9M/s1600/3333.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Campaña Google Adwords" border="0" height="397" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu2LvZaaR-6osjAMSiaIc6qbV5IAuQ4-1bwKItI60XiZA-HXUGVsCp0pIpd8WBvISO4wU9hrbdrIWgDagTPW_yKXLb7TBF-50ODbiISXdZ9LnJnBJxAC2Q3ffd7a3KDlIb7otGUtzfC9M/s400/3333.png" title="Campaña Google Adwords" width="400" /></span></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;">Con esto, quiero decir que existen otros buscadores como Yahoo o Bing con
sus respectivas plataformas SEM, pero debido al éxito que Google tiene en
España, en este artículo nos centraremos en Google Adwords.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html">Google Adwords</a> es un programa online gratuito para realizar campañas de
publicidad en internet. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Antes de empezar con nuestra campaña de publicidad en internet tenemos que
considerar qué tipo de campaña es la más adecuada para nuestras necesidades.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: large; mso-ansi-language: ES;"><span style="font-size: large;">Google Adwords pone a nuestra disposición varias posibilidades:</span></span><br />
<a name='more'></a><span lang="ES" style="font-size: large; mso-ansi-language: ES;"><span style="font-size: large;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="ES" style="mso-ansi-language: ES;">La red de búsqueda</span></b><span lang="ES" style="mso-ansi-language: ES;"> incluye anuncios de texto que se
mostrarán cuando alguien realice una búsqueda en Google y en algunas otras
páginas con las que está asociado. Por otro lado la <b style="mso-bidi-font-weight: normal;">red de Display</b> está formada por más de un millón de sitios web
asociados con Google, en los que podemos publicar nuestros anuncios en formatos
más variados: Texto, banners, videos y anuncios de rich media.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Una vez elegido el tipo de campaña llega el momento de elegir las palabras
clave por las que nos encontrarán los internautas. <b style="mso-bidi-font-weight: normal;">Las palabras clave o keyword</b> son frases, palabras o términos, con
los que los usuarios y clientes potenciales realizan búsquedas en Google.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Por ejemplo si tenemos una empresa de catering a particulares nuestras
palabras clave podrían ser: “Catering a domicilio”, “catering económico”, etc.
De esta forma cada vez que un usuario realice esa búsqueda se mostrará nuestro
anuncio.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Para decidir qué anuncios mostrar, entre todos los anunciantes que tratan
de mostrar su anuncio en una determinada palabra clave, Google realiza una
subasta.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Esta <b style="mso-bidi-font-weight: normal;">subasta </b>no es una subasta
tradicional en la que gana el que más puja, sino que también tiene en cuenta el
ranking del anuncio. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">El <b style="mso-bidi-font-weight: normal;">ranking del anuncio</b> es un
valor que Google Adwords otorga a los anuncios de nuestras campañas y que
determina si un anuncio se muestra cuando un usuario realiza una búsqueda y en
qué posición lo hará. Para determinar este ranking, Google tiene en cuenta la
puja económica, la calidad del anuncio y la relevancia de la página web.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Esto es así porque Google no quiere que simplemente se muestren los
anuncios del que más paga, sino que busca que los resultados que se muestran a
los usuarios sean realmente lo que ellos están buscando y por ello incentiva a
los anunciantes a posicionarse sólo en las keywords que le interesen y a
trabajar en buenos anuncios para poder así pagar menos puja.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Por último es importante destacar que <a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html">Google Adwords</a> sólo nos cobra cada
vez que alguien hace clic en nuestro anuncio, de ahí que también se les
denomine anuncios de pago por clic. Por tanto se trata de anuncios que van
segmentados a las personas que pueden estar interesadas en nuestro producto o
servicio y que sólo nos supone un coste cuando alguien hace clic en ellos.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Si<span style="mso-spacerun: yes;"> </span>tienes un negocio y estás
pensando en dar el salto a la publicidad SEM lo mejor que puedes hacer es contratar
un <a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html">técnico en SEM</a> que por un porcentaje de lo que inviertas en Adwords
gestionarán tu campaña de forma profesional y logrará aumentar tus ventas.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: medium;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: medium;">Otros de posts que pueden serte de interés:</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-el-seo.html" style="font-size: xx-large;">¿Que es el SEO?</a><span style="font-size: medium;"> </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-sem.html" style="font-size: xx-large;">¿Que es el SEM?</a><span style="font-size: medium;"> </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><a href="http://marketing-bornovastudio.blogspot.com.es/2016/09/seo-o-sem-en-que-invertir.html" style="font-size: xx-large;">¿SEO o SEM? ¿En qué inverir?</a><span style="font-size: medium;"> </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><a href="http://marketing-bornovastudio.blogspot.com.es/2016/09/es-importante-aparecer-en-las-primeras.html" style="font-size: xx-large;">¿Es importante aparecer en las primeras posiciones de Google?</a></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: medium;"><a href="http://www.bornovastudio.com/">http://www.bornovastudio.com/</a></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="font-size: large; mso-ansi-language: ES;">
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Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
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Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com2tag:blogger.com,1999:blog-7485503316088905112.post-84209027345791482772016-11-02T15:53:00.001-07:002018-03-29T09:42:31.970-07:00La importancia de posicionar la página web de tu empresa<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb0mz0-01pnrbe8UImI2ObQjbaKYs2tpUDmNWoXnxFSjpY3NW5-xFTWFomQB1P13PTypaqBNe7h4YERTESpYfz-pJWK-ddpkaIVEsS-HWrXpaDA4hLBu8yx_pDwMwxv7AGOD2lJcbameA/s1600/Imagen+1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="posicionamiento web" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb0mz0-01pnrbe8UImI2ObQjbaKYs2tpUDmNWoXnxFSjpY3NW5-xFTWFomQB1P13PTypaqBNe7h4YERTESpYfz-pJWK-ddpkaIVEsS-HWrXpaDA4hLBu8yx_pDwMwxv7AGOD2lJcbameA/s400/Imagen+1.png" title="posicionamiento web" width="400" /></span></a></div>
<span style="font-size: large;"><br /></span>
<br />
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">El éxito de cualquier negocio depende de multitud de factores. </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Sin embargo para determinado tipo de negocios hay un factor primordial: la localización.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Cualquier comercio físico tratará de establecer su negocio en un lugar
céntrico y lo más transitado posible, con el objetivo de conseguir el mayor
número potencial de clientes. Con internet sucede los mismo, para
conseguir ventas, los clientes nos tienen que encontrar y para ello es
imprescindible que nos encuentren en los buscadores como Google.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">El <a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html">posicionamiento de páginas web</a> no significa aparecer en los primeros
resultados de Google para cualquier término de búsqueda, sino aparecer cuando
se busquen determinados términos o frases que son verdaderamente relevantes
para el negocio atrayendo más clientes potenciales.</span></span><br />
<a name='more'></a><span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">El <a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html">posicionamiento en buscadores</a> consiste en utilizar distintas técnicas
para que los buscadores de internet (normalmente Google) encuadren los sitios
web en una posición y una categoría deseada dentro de los resultados para
determinados términos de búsqueda.<o:p></o:p></span></span></div>
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<span style="font-size: large;"><br /></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Dentro de los resultados de búsqueda hay dos tipos: los resultados
orgánicos (<a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-el-seo.html">posicionamiento SEO</a>) que son los que están basados en un algoritmo
imparcial y que por tanto no se puede pagar para aparecer en los primeros
resultados y por otro lado los resultados patrocinados (<a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-sem.html">posicionamiento SEM</a>),
que son los resultados que en en Google aparecen encima y a los lados de los
resultados orgánicos y que precisan de una inversión monetaria.</span><span style="font-size: large;"><o:p></o:p></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_T5_YBOAIFajftrnzhW3C_aMEoZFGqB07OqQ7yqi5qfl3xYJE1yjbx9QFgrigWjJOKudQTgIFPZVIwelSHb2R9g5VbyYhgNlYnmnaH9xNUq0_hBbV9kP7ayeuylHsRW0_1iwYDPxVvAs/s1600/222.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Posicionamiento web" border="0" height="483" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_T5_YBOAIFajftrnzhW3C_aMEoZFGqB07OqQ7yqi5qfl3xYJE1yjbx9QFgrigWjJOKudQTgIFPZVIwelSHb2R9g5VbyYhgNlYnmnaH9xNUq0_hBbV9kP7ayeuylHsRW0_1iwYDPxVvAs/s640/222.png" title="Posicionamiento web" width="640" /></span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: large;"><br /></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Por tanto si tienes un negocio y quieres que tu web sea realmente una
herramienta con la que generar ventas es imprescindible que contrates a un
<a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html">técnico en SEO</a> o un <a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html">técnico en SEM</a> para que los clientes encuentres tu empresa.<o:p></o:p></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><a href="http://www.bornovastudio.com/"><span style="font-size: large;">http://www.bornovastudio.com/</span></a></span></div>
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Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-78560325243423297962016-11-02T15:35:00.001-07:002018-03-29T09:42:52.119-07:00Pokémon Go sabe como rentabilizar Halloween<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="Marketing Digital Pokémon Go" border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh01HpxTEq5Tal0PUKnAE_F5wdJ2q-QfwVXtb7zn1kl2gzgvkyubo3HzcYU1Y_NsfI7qceIWk5cedgiYoTPkgND3CFwImvjsaYV-pLFly6fhXFXPBIPK_Ci-cGCWX00gKTKMoItkAtm3OM/s400/pokemon-go-halloween-event-ends-whats-next.jpg" title="Marketing Digital Pokémon Go" width="400" /></div>
<span style="font-size: large; text-align: justify;">Durante el evento celebrado entre el 26 de octubre y el 1 de noviembre los
jugadores de este popular juego pudieron capturar más pokémons (sobre todo de
tipo fantasma) y ganar más caramelos.</span><br />
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Sólo entre el 25 y el 29 de octubre sus ingresos ascendieron a 23 millones
de dólares. Si lo comparamos con los apenas 10 millones que obtuvieron entre el
18 y el 22 de octubre supone un incremento del 133% de los beneficios gracias
al evento de Halloween.</span></span><br />
<a name='more'></a><span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><o:p></o:p></span></span></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: large;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/An2Dq6FcMjU/0.jpg" frameborder="0" height="366" src="https://www.youtube.com/embed/An2Dq6FcMjU?feature=player_embedded" width="520"></iframe></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><a href="http://www.bornovastudio.com/"><span style="font-size: large;">http://www.bornovastudio.com/</span></a></span></div>
</div>
Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-65985169834725387782016-10-14T09:13:00.000-07:002016-10-23T13:48:59.856-07:00Siete consejos para buscar en Google como un experto<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><b style="font-size: x-large;"><span lang="ES" style="font-size: large;">1.- Realiza búsquedas
exactas con las comillas (“…”):</span></b><span lang="ES" style="font-size: medium;"> Los resultados buscados con comillas difieren mucho de los buscados sin
ellas. Incorporando las comillas estamos indicando al motor de búsqueda que queremos resultados exactos.</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="ES" style="mso-ansi-language: ES;">2.- Filtra tus resultados
añadiendo un guion (-) para acotar más la búsqueda:</span></b><span lang="ES" style="mso-ansi-language: ES;"> En ocasiones lo que buscamos se asemeja mucho a
otras palabras de las que no tenemos ningún interés. Es frecuente cuando
buscamos una palabra que es muy habitual o polisémica.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Ejemplo: Paris – Hilton<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="ES" style="mso-ansi-language: ES;">3.- Utiliza el asterisco (*)
como comodín:</span></b><span lang="ES" style="mso-ansi-language: ES;"> Cuando no
sepas qué palabra utilizar o nos valga cualquier término, añadiendo un
asterisco, Google nos mostrará lo que considere más conveniente. Es muy
recomendable cuando queramos que Google complete una frase.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Ejemplo: vacaciones en la playa de *<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="ES" style="mso-ansi-language: ES;">4.- Buscar en una <a href="http://www.bornovastudio.com/">web</a>
específica:</span></b><span lang="ES" style="mso-ansi-language: ES;"> Es posible
utilizar Google como si fuese un buscador interno escribiendo “Site” y el
dominio. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Por ejemplo si queremos realizar una búsqueda de un producto en Amazon
podemos buscar “Site:Amazon.com cámara fotográfica”.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3peVNgNSKK8aCK4IwyM72NaYZAwTWKUOjqmXTMvN0QwVTIbtrJB3Z1pe74Gb-2ie-LlxZ9nu-7m2efnF8sJjw0i8ORKBPdFd7RUtWWTyG8oUTWhPBThusLCbftmzG3iTTCFaTcEBSW8/s1600/Captura+de+pantalla+2016-10-08+a+las+3.18.12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="consejos para buscar en Google" border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3peVNgNSKK8aCK4IwyM72NaYZAwTWKUOjqmXTMvN0QwVTIbtrJB3Z1pe74Gb-2ie-LlxZ9nu-7m2efnF8sJjw0i8ORKBPdFd7RUtWWTyG8oUTWhPBThusLCbftmzG3iTTCFaTcEBSW8/s400/Captura+de+pantalla+2016-10-08+a+las+3.18.12.png" title="consejos para buscar en Google" width="400" /></span></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="ES" style="mso-ansi-language: ES;"><br /></span></b></span>
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="ES" style="mso-ansi-language: ES;">5.- Buscar palabras
relacionadas y sinónimos:</span></b><span lang="ES" style="mso-ansi-language: ES;"> Si no nos interesa acotar tanto la búsqueda y preferimos que nos busque
palabras relacionadas tenemos que añadir la <a href="http://openerphelp.com/virgulilla-mac-windows-linux/">virgulilla (</a></span><span style="background: white; color: black;"><a href="http://openerphelp.com/virgulilla-mac-windows-linux/">~)</a>.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: black;"><span style="font-size: large;">Por ejemplo para “curso”
“tutorial” debemos añadir la virgulilla: ~curso </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="background: white; color: black;">5.-
Definir el tipo de archivo que necesitamos:</span></b><span style="background: white; color: black;"><span style="mso-spacerun: yes;">
</span>Puede ser que solo nos interesen archivos de Word o PDF. Para ello
escribimos “Filetype:doc” o “Filetype:PDF” según el tipo de documento que
queramos.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="background: white; color: black;">6.-
Buscar en un determinado periodo de tiempo:</span></b><span style="background: white; color: black;"> Para realizar búsquedas en un
intervalo de tiempo solo hay que añadir dos puntos (..). Por ejemplo “música
rock 2000..2005”.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="background: white; color: black;">7.- Buscar definiciones de palabras: </span></b><span style="background: white; color: black;">Es muy simple sólo hay que
escribir “define” antes de la palabra y tendremos varias definiciones y en ocasiones
también su origen.</span><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-TRAD;"><o:p></o:p></span></span></div>
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<span style="font-size: medium;"><span style="background: white; color: black; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: medium;"><span style="background: white; font-size: large;"><a href="http://www.bornovastudio.com/">http://www.bornovastudio.com/</a></span></span></div>
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<span style="font-size: medium;"><span style="background: white; font-size: large;"><br /></span></span></div>
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-86191986366366642862016-10-14T08:56:00.000-07:002016-12-06T06:23:20.779-08:00¿Cómo borrar tu rastro en internet?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;">Por defecto los navegadores de nuestros dispositivos almacenan toda la
actividad que realizamos en internet ( ya sea ordenador, Smartphone, Tablet,…).
De esta forma es posible para un tercero conocer todos los pasos que dimos en
un momento dado en la red.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJKUO8ZlocdoamEF2vr_46MgHIsR9y2fIHv9KVB0vQ7f3vIrxzADMbpSPPTttiPaTT3DZZyyWI9p47YAnGsEPIKx3Ql2wdRq8dVrSS1UclVyHtW9f-8IHYHMew48KYEDTry4jLqc0cU_8/s1600/borrar+rastro.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="borrar rastro de internet" border="0" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJKUO8ZlocdoamEF2vr_46MgHIsR9y2fIHv9KVB0vQ7f3vIrxzADMbpSPPTttiPaTT3DZZyyWI9p47YAnGsEPIKx3Ql2wdRq8dVrSS1UclVyHtW9f-8IHYHMew48KYEDTry4jLqc0cU_8/s400/borrar+rastro.jpg" title="borrar rastro de internet" width="400" /></span></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><a href="https://www.osi.es/es">La Oficina de Seguridad del Internauta</a> ha publicado una <a href="https://www.osi.es/sites/default/files/docs/guiaprivacidadseguridadinternet.pdf">guía</a> para la
privacidad y la seguridad en internet de la que en <a href="http://www.bornovastudio.com/">Bornova Studio</a> nos hemos
hecho eco y del que hemos extraído unos consejos para mejorar nuestra
<a href="http://marketing-bornovastudio.blogspot.com.es/search/label/ciberseguridad">privacidad en internet.</a><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Independientemente del navegador que utilicemos, el riesgo de pérdida o
robo siempre existe por lo que te recomendamos seguir estos simples consejos:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">1.- Mantén tu <b>navegador actualizado</b> a la última versión.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">2.- <b>Descarga sólo complementos y plugins de sitios conocidos</b> y en los que
confíes como son las propias páginas oficiales de los navegadores.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">3.- <b>Utiliza un verificador de páginas web</b>. Normalmente los propios
antivirus incorporan esta función.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">4.- Accede a la configuración de tu navegador y <b>habilita las opciones que
consideres que mejor protegen tu privacidad y seguridad.<o:p></o:p></b></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">5.- <b>Elimina tu historial</b> de navegación siempre que no lo necesites.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">6.- <b>Borra también las cookies</b>, ya que guardan información de las webs que
visitas.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">7.-<b>Utiliza un gestor de contraseñas.</b> Estas aplicaciones como <a href="https://lastpass.com/">lastpass</a>,
Llaveros o <a href="https://1password.com/">1passwords </a>almacenan y custodian tus contraseñas y evitan así que
las guardes en los navegadores, que son menos seguros.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
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<span lang="ES" style="font-size: large; mso-ansi-language: ES;"><span style="font-size: medium;">8.- <b>Cierra sesión</b> cuando salgas de una web en la que te hayas autenticado
con usuario y contraseña.</span><o:p></o:p></span><br />
<span style="font-size: large;"><span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: medium;"><br /></span></span></span>
<span style="font-size: large;"><span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: medium;"><br /></span></span>
<span style="font-size: medium;"><a href="http://www.bornovastudio.com/">http://www.bornovastudio.com/</a></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com1tag:blogger.com,1999:blog-7485503316088905112.post-28570660365356748252016-10-03T05:59:00.000-07:002016-10-23T13:52:20.676-07:00Siete consejos para comprar online de forma segura<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">Comprar por internet tiene beneficios como evitar desplazamientos y poder comparar precios y productos en distintas webs, sin embargo es importante realizar las compras sin riesgos. En <a href="http://www.bornovastudio.com/index.html" target="_blank">Bornova Studio</a> os damos algunos consejos para evitar sustos con nuestras compras online:</span></div>
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<span style="font-size: large;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt2ARi-apQ8UcFaeb1TL87dTGG4Kn1mBHmTrnsosrmB-t0fdq9S76392YsXyjisGMHXbdxBjZjFZBWZSPyQx-WTNx_RuK4-SNCKlSlvcqJA_y8p1o_edS_2HNzr-hgRUycGH76t5nmcp2Z/s1600/Imagen+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Seguridad en las compras online" border="0" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt2ARi-apQ8UcFaeb1TL87dTGG4Kn1mBHmTrnsosrmB-t0fdq9S76392YsXyjisGMHXbdxBjZjFZBWZSPyQx-WTNx_RuK4-SNCKlSlvcqJA_y8p1o_edS_2HNzr-hgRUycGH76t5nmcp2Z/s400/Imagen+1.png" title="Compra online de forma segura" width="400" /></a></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>1.- Navega desde una conexión segura</b><o:p></o:p></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">La información que es trasmitida a través de conexiones públicas puede ser
capturada fácilmente por hackers o ciberdelincuentes. Por ello es importante
nunca realizar compras online conectado a redes de bares, centros comerciales, tiendas
o cualquier otra cuya seguridad no sea fiable.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>2.- Mantén tus dispositivos actualizados y protegidos</b><o:p></o:p></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Cuando realizamos compras en tiendas online compartimos mucha información
personal que no debe llegar a las manos equivocadas. Antes de empezar a comprar
asegúrate de tener tu equipo totalmente seguro y un antivirus instalado y
actualizado.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>3.- Realiza tus compras en <a href="http://www.bornovastudio.com/index.html" target="_blank">sitios webs</a> conocidos y con buena reputación</b><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Aléjate de los sitios webs desconocidos y poco fiables. Comprueba que la
URL del sitio coincide con la web donde crees que está y que su dirección
empieza por https. Comprando en webs fiables y de buena reputación evitarás que
te roben los datos o la identidad.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>4.- Estudia la política de privacidad y la posibilidad de devolución.<o:p></o:p></b></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Antes de comprar nada, comprueba que su política de privacidad esté en un
lugar visible y actualizada. Entérate de que puedes hacer si se equivocan con
el envío o de cómo puedes devolverlo.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>5.- Proporciona solo los datos personales indispensables y hazlo de forma
segura<o:p></o:p></b></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Si crees que te estén pidiendo algún dato personal innecesario (móvil,
nombre de familiares, lugar de nacimiento…) para terminar tu compra, no lo
hagas y revisa que te encuentres en el sitio correcto.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>6.- No entres en enlaces de correos y anuncios</b><o:p></o:p></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Muchas veces recibimos correos de productos y servicios con precios
increíbles. No los creas, ya que las campañas de anuncios y mails con ofertas y
grandes descuentos son una herramienta muy utilizada por los ciberdelincuentes.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><b>7.- Hazte una tarjeta virtual</b><o:p></o:p></span></span></div>
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<br /></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Los bancos suelen dar la opción de hacer tarjetas virtuales de un importe
exacto y con una caducidad concreta. Es una buena forma de pagar sin exponer
tus datos<o:p></o:p></span></span><br />
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
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<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
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<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
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<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
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Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
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<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
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</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabla normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Calibri;
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Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com1tag:blogger.com,1999:blog-7485503316088905112.post-62841578038630389942016-09-27T04:20:00.003-07:002016-09-27T04:37:53.752-07:00Siete consejos de seguridad en las redes sociales<div class="MsoNormal">
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Unirse a una red
social implica permitir el acceso a una serie de datos personales, cosa que se
hace de forma voluntaria, pero no siempre consciente. En <a href="http://www.bornovastudio.com/">Bornova Studio</a> os damos siete
pequeños consejos para utilizar las redes sociales sin riesgos:</span><o:p></o:p></span></div>
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<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabla normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Calibri;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-fareast-language:EN-US;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;">1.- No aceptar
peticiones de amistad de desconocidos: Debes tener especial cuidado en que tu
información personal no llegué a manos de las personas equivocadas.</span></div>
<div class="MsoNormal">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWZgCVC6hAX4VgLnDZ_oLJsKHaptvEN4cV_lNhfQTU0WxDbqmRrcuZ3Tt4R3KVJUJb2b1aMJLfH6OFeiPkCMR1gLXwCNkcwxO4t7dS_Ltr0tEl4ErrbXtMvDjSU9dj13N4abAvaDO0nIM/s1600/1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Peticiones de amistad" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWZgCVC6hAX4VgLnDZ_oLJsKHaptvEN4cV_lNhfQTU0WxDbqmRrcuZ3Tt4R3KVJUJb2b1aMJLfH6OFeiPkCMR1gLXwCNkcwxO4t7dS_Ltr0tEl4ErrbXtMvDjSU9dj13N4abAvaDO0nIM/s1600/1.jpg" title="Seguridad en las redes sociales" /></span></a><span lang="ES" style="mso-ansi-language: ES;"><o:p><span style="font-size: large;"> </span></o:p></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<br />
<br /></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">2.- Utiliza páginas web seguras: Una forma de saber si son seguras es observar como empieza
la URL. Si empieza con https:// es una web segura, porque la información va
encriptada; si la URL empieza con http:/ no es segura<a href="https://www.blogger.com/null" name="simili_main"></a>.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYA6_6ruUXz-j9ffmQDa9gBvhOID58rcNDENYl-pRsAacgvQKA6UXLgBR3l7XwufbY37x9f-qAwRly_4iieuGpNAzH7AMVT3pyyA7-s3aXWOtC71vFPzHBExW9qy89r4XWthxvsha7mdw/s1600/2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Webs seguras" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYA6_6ruUXz-j9ffmQDa9gBvhOID58rcNDENYl-pRsAacgvQKA6UXLgBR3l7XwufbY37x9f-qAwRly_4iieuGpNAzH7AMVT3pyyA7-s3aXWOtC71vFPzHBExW9qy89r4XWthxvsha7mdw/s1600/2.jpg" title="Seguridad en las redes sociales" /></span></a></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">3.- Cuidado cuando
utilices un ordenador público: Cuando utilices un ordenador que no sea tuyo (
del trabajo, biblioteca, cibercafé..) asegúrate de cerrar sesión y de no
permitir que el navegador recuerde tus contraseñas.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnukeOWnsFgY6EPemUKGbFtCfey_f_PHFIWSkO6QlDy3tJDAxKIQgGZpDaD8U5uW0wgbeStJO-wLjP2miD1T5QUKDWauD-oyRAdiMbttUWIhZozb4CNl6JgUh4KMmkebuBYwWf1V6mjw/s1600/3.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="clear: left; float: left; font-size: large; margin-bottom: 1em; margin-right: 1em;"><img alt="ordenadores públicos" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnukeOWnsFgY6EPemUKGbFtCfey_f_PHFIWSkO6QlDy3tJDAxKIQgGZpDaD8U5uW0wgbeStJO-wLjP2miD1T5QUKDWauD-oyRAdiMbttUWIhZozb4CNl6JgUh4KMmkebuBYwWf1V6mjw/s1600/3.png" title="Seguridad en las redes sociales" /></span></a><span lang="ES" style="mso-ansi-language: ES;"><o:p><span style="font-size: large;"> </span></o:p></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">4.- Utiliza
herramientas que mejoren tu seguridad: Un ejemplo es <a href="https://addons.mozilla.org/es/firefox/addon/fbsecure/">FBSecure</a>, una extensión
para navegadores que te permite elegir que funciones podrá realizar <a href="https://www.facebook.com/bornovastudio/?fref=ts">Facebook</a>.
De defecto cuando ingresas en Facebook aceptas que realice algunas funciones
como publicar en tu muro, enviarte mensajes, conocer tu lista de amigos, etc.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLTFZG5KdEkT3112TYavMEegIWNO3M2lcUZEaceCF-PECCq15yKTcbSqS09Pxad9OU90f_3iwwRnpqVr5-zIvOeK_9IXmkGZ2B2Lmxe3kte7xo6OH-jUjxtYN7cm05mwf5PPu898hDfco/s1600/4.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="FBSecure" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLTFZG5KdEkT3112TYavMEegIWNO3M2lcUZEaceCF-PECCq15yKTcbSqS09Pxad9OU90f_3iwwRnpqVr5-zIvOeK_9IXmkGZ2B2Lmxe3kte7xo6OH-jUjxtYN7cm05mwf5PPu898hDfco/s400/4.png" title="Seguridad en las redes sociales" width="400" /></span></a></div>
<div class="MsoNormal">
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">5.- Mantén
siempre actualizado tu antivirus: Hay virus ya conocidos que se pueden evitar
con esta sencilla protección y sin embargo muchos no lo hacen.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrW7G56iIV2Y5eXdHgUsTO5qSjld-xFk78lByxkxYbgFtt07lEC82f3xPAuys0gwlwOfH-_HfCwx5CLIKbfjB7yBCH5-2C_cCpuCdvEapQ5nWaUqPxcQmoDBB94FcVm5MXmAIJiAh8ds8/s1600/5.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Antivirus" border="0" height="408" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrW7G56iIV2Y5eXdHgUsTO5qSjld-xFk78lByxkxYbgFtt07lEC82f3xPAuys0gwlwOfH-_HfCwx5CLIKbfjB7yBCH5-2C_cCpuCdvEapQ5nWaUqPxcQmoDBB94FcVm5MXmAIJiAh8ds8/s640/5.png" title="Seguridad redes sociales" width="640" /></span></a></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
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<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span><br />
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span>
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span><br />
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">6. Cuidado con el
phishing: Se trata de estafas cibernéticas por la que se trata de obtener
información confidencial de forma ilegal.</span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm4uoadStWvCAGIQbl2wdSdoe544jChpk5bP2zs8zxpSHQVD4Bs54MEjyZrmEf-TJragK1SfNjLVgoOihsHsxnzmXUE65LPGos5To2iuTHLHwndrcIeldI-05PjHRBFFTi9hHQWxxTf4U/s1600/phishing.jpg" imageanchor="1" style="text-align: center;"><img alt="pishing" border="0" height="620" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm4uoadStWvCAGIQbl2wdSdoe544jChpk5bP2zs8zxpSHQVD4Bs54MEjyZrmEf-TJragK1SfNjLVgoOihsHsxnzmXUE65LPGos5To2iuTHLHwndrcIeldI-05PjHRBFFTi9hHQWxxTf4U/s640/phishing.jpg" title="Seguridad en las redes sociales" width="640" /></a></div>
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<br /></div>
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<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">7. Atención con
lo que publicas: No anuncies que te vas de vacaciones si vas a dejar la casa
sola. Es información perfecta para los ladrones.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-size: large;"><span lang="ES" style="mso-ansi-language: ES;"><o:p> </o:p></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_OYKmMTEgBmMLXpoNvovxKowF6VbK_fzBQMz5IDrF4_1xyExjOG_PQ9dByJ1zXZiO8_EuGj9uAHXD40gTTWIRHefLNRtcHJ6kucPW0mSA-zUhIj9SxcpvoJE5lJy7l81035D8V38XYa4/s1600/7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="Atención con lo que publicas" border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_OYKmMTEgBmMLXpoNvovxKowF6VbK_fzBQMz5IDrF4_1xyExjOG_PQ9dByJ1zXZiO8_EuGj9uAHXD40gTTWIRHefLNRtcHJ6kucPW0mSA-zUhIj9SxcpvoJE5lJy7l81035D8V38XYa4/s640/7.jpg" title="Seguridad en las redes sociales" width="640" /></a></span></div>
<div class="MsoNormal">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Y por supuesto,
otro aspecto muy importantes en <a href="http://marketing-bornovastudio.blogspot.com.es/search/label/ciberseguridad" target="_blank">ciberseguridad </a>del que no nos podemos olvidar y que ya tratamos en <a href="http://www.bornovastudio.com/">Bornova Studio</a>, tener <a href="http://marketing-bornovastudio.blogspot.com.es/2016/09/blog-post.html">contraseñas seguras</a>.</span></span></div>
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Ibaihttp://www.blogger.com/profile/12032415967174029374noreply@blogger.com1tag:blogger.com,1999:blog-7485503316088905112.post-70422278544363439362016-09-22T02:49:00.003-07:002016-09-24T04:14:31.285-07:00¿Es importante aparecer en las primeras posiciones de Google?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;">
<span style="font-family: "calibri";"><span style="font-size: large;">Según los últimos estudios (Chitika, Optify) más del 90%
de los clics se quedan en la primera página de resultados de búsqueda. Es decir, si sales en la segunda página, tercera o más abajo es muy improbable que los
usuarios encuentren tu página.</span></span></div>
<div style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;">
<span style="font-family: "calibri";"><span style="font-size: large;">Dentro de los resultados de la primera página, la primera
posición es la más beneficiada con el 30% de los clics, a partir de allí va
bajando.</span></span></div>
<div style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;">
<br /></div>
<div style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;">
<span style="color: black; font-family: "calibri"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-size: large;">Google por defecto muestra 10 resultados de búsqueda en cada
página. Que nuestra web se encuentre en esos 10 primeros resultados es crucial
si queremos que potenciales clientes nos encuentren y para conseguirlo la mejor
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nos quede todo más claro. Según los últimos estudios los porcentajes de
visitantes que reciben las páginas posicionadas del 1 al 20 son:<o:p></o:p></span></span></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPSDXi-jCGGAS4EXXHQuLMAooA1fcy3Q5rp2eOfbkeiitoryoN-Enxc3fsvikxh-hddggzKPl2GfCDE2eA7EgklBbi-34igpl8yDD-weMtDhH7Xvz-PZojwcpV0bj4xaQGB60hGrvBf08z/s1600/Imagen+1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Imagen de número de visitantes por posición en buscadores" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPSDXi-jCGGAS4EXXHQuLMAooA1fcy3Q5rp2eOfbkeiitoryoN-Enxc3fsvikxh-hddggzKPl2GfCDE2eA7EgklBbi-34igpl8yDD-weMtDhH7Xvz-PZojwcpV0bj4xaQGB60hGrvBf08z/s640/Imagen+1.png" title="Importancia del SEO" width="444" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Porcentaje de visitas por posición en buscadores</td></tr>
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<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;">Los datos
corroboran lo que decíamos, es fundamental aparecer lo más arriba posible en
los resultados, ya que el porcentaje de clics cae en picado a medida que
disminuye la posición en la que aparece. </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;">Por lo tanto, no lo dudes, si quieres aumentar tus ventas por internet invierte en <a href="http://www.bornovastudio.com/diseno-web-diseno-grafico.html" target="_blank">crear una buena página web</a> y no te olvides de <a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html" target="_blank">posicionarla</a>.</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;">Si quieres mas información en anteriores artículos te explicábamos <a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-el-seo.html" target="_blank">qué es el SEO</a> y <a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-sem.html" target="_blank">qué es el SEM</a>.</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; mso-themecolor: text1;"><span style="font-size: large;"><br /></span></span></div>
</div>
Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com1tag:blogger.com,1999:blog-7485503316088905112.post-49625261097673485472016-09-11T06:20:00.001-07:002016-09-11T07:14:57.161-07:00¿SEO o SEM? ¿En qué invertir?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: large;">Uno de los grandes debates a la hora de diseñar una estrategia de <a href="http://www.bornovastudio.com/" target="_blank">marketing digital</a> para nuestro negocio llega a la hora de decidir el método de captación
de visitas a nuestra web: <a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html" target="_blank">posicionamiento orgánico</a> (SEO) o <a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html" target="_blank">posicionamiento de pago por clic</a> (SEM).</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">En los últimos posts ya explicamos <a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-el-seo.html" target="_blank">qué es el SEO</a> y <a href="http://marketing-bornovastudio.blogspot.com.es/2016/08/que-es-sem.html" target="_blank">qué es el SEM</a>, pero
quizás aún no tengamos claro que estrategia conviene más a nuestro negocio. Si queremos
incrementar el tráfico a nuestra web de una forma segura la respuesta es
sencilla: Debemos invertir tanto en SEO como en SEM.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6C5NPEtH135uvNVtztPai6GwcjGOZ4-AwgQvodsB9awR2t7E2GGWu9kSnKzwrYlw63S4m7-CMSRMu7y3o_ylGoLSLXlwYuRZv-J4WALGasOYDRDGpV1TjSzUXcr6XbSb72jdis3Cq1SfK/s1600/SEO+y+SEM.png" imageanchor="1"><img alt="esquema diferencias seo y sem" border="0" height="446" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6C5NPEtH135uvNVtztPai6GwcjGOZ4-AwgQvodsB9awR2t7E2GGWu9kSnKzwrYlw63S4m7-CMSRMu7y3o_ylGoLSLXlwYuRZv-J4WALGasOYDRDGpV1TjSzUXcr6XbSb72jdis3Cq1SfK/s640/SEO+y+SEM.png" title="seo y sem" width="640" /></a></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">¿Por qué debemos invertir tanto en SEO como en SEM?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Porque el SEO y el SEM se complementan entre sí. Veamos un ejemplo para
tenerlo más claro: Una empresa de cátering sale en las primeras posiciones de
búsqueda orgánica para la palabra clave “cátering económico”, pero sin embargo
no hemos trabajado hasta ahora la sección<span style="mso-spacerun: yes;">
</span>de “cátering para eventos”.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Google tarda un tiempo en indexar nuestra web, por lo que el trabajo en <a href="http://www.bornovastudio.com/seo-posicionamiento-mantenimiento-web.html" target="_blank">SEO</a>
para llegar a las primeras posiciones no será inmediato. La solución es
utilizar el <a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html" target="_blank">SEM</a> para llegar a ese<span style="mso-spacerun: yes;">
</span>público al que<span style="mso-spacerun: yes;"> </span>aún no llegamos
con el SEO.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Es decir, en aquellas palabras clave en las que ya estemos posicionados en
búsqueda orgánica puede no interesarnos pagar por una campaña SEM, pero en las
que nos encontremos en peores posiciones el SEM puede ser la mejor opción para
hacer crecer nuestras ventas.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Aumentar nuestra presencia en la búsqueda<o:p></o:p></span></span></div>
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<br /></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
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Name="Grid Table 7 Colorful Accent 6"/>
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Name="List Table 1 Light Accent 3"/>
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Name="List Table 6 Colorful Accent 3"/>
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Name="List Table 7 Colorful Accent 3"/>
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Name="List Table 1 Light Accent 4"/>
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Name="List Table 7 Colorful Accent 4"/>
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Name="List Table 1 Light Accent 5"/>
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<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
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<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
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Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabla normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Calibri;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-fareast-language:EN-US;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="ES" style="mso-ansi-language: ES;"><span style="font-size: large;">Otra posibilidad por la que nos podría convenir ambas estrategias sería la
de realizar campañas de pago por clic (SEM) en aquellas palabras en las que ya
estemos posicionados orgánicamente, con la intención de abarcar el mayor
espacio posible en la página de búsqueda. Porque cuanto más espacio ocupemos en
las búsquedas más posibilidades de un mayor número de usuarios acabe en nuestra
web. </span><o:p></o:p></span></div>
</div>
Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-54313842483933411912016-08-28T01:34:00.002-07:002016-08-28T04:19:05.548-07:00¿Qué es SEM?<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="p1">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: justify;">
<span style="font-size: large;"><span class="s1">El SEM( Search Engine Marketing o Marketing en Motores de Búsqueda) comprende todas las labores de marketing relacionadas con los motores de búsqueda sean de pago o no, por lo que también incluye el SEM. Sin embargo cada vez más el SEM se relaciona únicamente con las <a href="http://www.bornovastudio.com/publicidad-en-buscadores-adwords.html" target="_blank">campañas de pago por clic</a>, es decir, anuncios en internet en los que se paga por cada clic realizado en </span>nuestro anuncio. </span></div>
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<span class="s1" style="font-size: large;">Para realizar las campañas de pago por clic los propios buscadores han creado muchas herramientas para publicitarnos en los motores de búsqueda. Gracias a anuncios patrocinados en esos buscadores (Google Adwords, Bing Ads o Yahoo! Search Marketing) conseguimos generar tráfico de calidad a nuestra web, es decir, podemos crear anuncios que se muestren solo a personas potencialmente interesadas en nuestros servicios y aumentar así nuestras ventas o la notoriedad de nuestra marca.</span></div>
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<span class="s1" style="font-size: large;">Esto implica actividades como la búsqueda de palabras clave, la creación de anuncios y la gestión de pujas para conseguir que nuestros anuncios se muestren en las primeras posiciones de las búsquedas.</span></div>
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<span class="s1" style="font-size: large;">Debido a la posición dominante de Google en los motores de búsqueda en España (el 98% de los españoles usamos Google) su aplicación de pago por clic Google Adwords es la más utilizada en España.</span></div>
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Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com6tag:blogger.com,1999:blog-7485503316088905112.post-73399829603060840182016-07-29T15:52:00.002-07:002016-11-02T17:29:36.342-07:00Haz Marketing con Pokémon Go<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="s1" style="font-size: large;">Pokémon Go es a día de hoy tendencia en todo el mundo; las redes sociales son un torrente continuo de fotos, videos, experiencias y noticias relacionadas con el juego.</span></div>
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<span style="font-size: large;">Las reacciones ante el fenómeno son distintas; gran cantidad de gente está ansiosa por interactuar con la comunidad Pokémon, a otros el fenómeno les produce indiferencia y el resto están hartos de que todo el mundo hable de Pikachu, Bulbasaur y Charmander. Tanto unos como otros quieren dar su opinión al respecto, así que ¿Por qué no animarles a que lo hagan en nuestro muro de Facebook?</span></div>
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<span class="s1" style="font-size: large;">En cuanto al comercio minorista, ya están empezando a aparecer casos de locales y marcas que están sabiendo cómo utilizar en beneficio propio la fiebre Pokémon. Y es que no sacar partido a este fenómeno es perder una oportunidad única. El mismo juego pone a disposición de los usuarios recursos que pueden utilizar en beneficio propio los comercios. Algunos de estos recursos son las “Poképaradas” y los “Gimnasios de líder”. Las Poképaradas son puntos en los que puedes encontrar Pokémons poco frecuentes, objetos valiosos o beneficios para los entrenadores y los Gimnasios son lugares donde puedes combatir con otros pokémons. Muchos comercios en Estados Unidos han tenido la suerte de verse beneficiados de estos puntos de encuentro y han aumentado sus beneficios.</span></div>
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<span class="s1" style="font-size: large;">Otra forma de atraer gente a tu comercio es descargándote el juego, en él podrás comprar unos señuelos que sirven para que los Pokémon aparezcan con más frecuencia. Por dos euros la hora aproximadamente, podemos tener nuestro local con un flujo continuo de gente. Y por si esto fuera poco, los responsables de la aplicación han anunciado que se podrá solicitar que nuestro local se convierta en poképarada a través de un formulario.</span></div>
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<span class="s1" style="font-size: large;">Pokémon Go va a dar mucho que hablar y el fenómeno sólo acaba de empezar, <a href="http://www.bornovastudio.com/" target="_blank">aprovechar ésta oportunidad</a> te diferenciará de la competencia y te puede generar unos ingresos adicionales que nunca están de más.</span></div>
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Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com0tag:blogger.com,1999:blog-7485503316088905112.post-81595763769666369332016-07-18T08:53:00.001-07:002016-07-18T08:53:17.547-07:00Agencia AdWords y SEM. Publicidad en Google<div dir="ltr" style="text-align: left;" trbidi="on">
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Agencia AdWords – SEM – Publicidad en Google – PPC<br />
Comprueba la eficacia de anunciarte en Google AdWords y haz crecer tu negocio.<br />
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Somos una Agencia AdWords que ofrecemos un servicio completo de publicidad online con el que obtendrás una respuesta directa de tus clientes (ventas, suscripciones, formularios, llamadas, etc.), o bien aumentar el tráfico a tu web y así mejorar la presencia de tu marca en Internet.<br />
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Nosotros nos encargamos de crear tu campaña AdWords y llevar la gestión día a día de la misma, para que tu inversión se rentabilice al máximo. Solo pagarás por las búsquedas y anuncios que realmente funcionan, en base a nuestras estimaciones, los continuos test que realizamos y tus objetivos.<br />
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Si ya conoces la publicidad en Google AdWords y los resultados no han sido los esperados, o si quieres comenzar tu primera campaña, nosotros te ayudaremos a generar más visibilidad, tráfico, contactos o ventas, en definitiva, a conseguir más y mejores resultados optimizando el dinero invertido.<br />
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<span class="Apple-tab-span" style="white-space: pre;"> </span>Nos ocupamos de todo: te ofrecemos un servicio completo de publicidad online, que incluye la configuración, gestión y optimización de tus campañas de marketing online. Además, con cada campaña te instalamos y configuramos gratuitamente la herramienta Google Analytics, imprescindible para que puedas ver en tiempo casi real todas las visitas que llegan a tu portal y mucha más información.<br />
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<span class="Apple-tab-span" style="white-space: pre;"> </span>Optimizamos al máximo tu inversión, con un estudio personalizado de tu empresa para elaborar campañas que se ajusten a tus necesidades. .<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Además de las tradicionales campañas de publicidad en buscadores, realizamos campañas para objetivos específicos:<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas de búsqueda basadas en Google Shopping (anuncios con foto de los productos), perfectas para tiendas online.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas de búsqueda con anuncios dinámicos, para publicitar un número muy elevado de productos.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas de solo llamada específicas para dispositivos móviles<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>También somos especialistas en la creación campañas AdWords fuera del buscador, con anuncios gráficos:<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas orientadas a portales web concretos<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas contextuales, adecuadas si quieres alcanzar una gran cobertura<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas de remarketing, perfectas para alcanzar a usuarios que ya te han visitado previamente.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas segmentadas por intereses o temas.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas en dispositivos móviles o para promocionar apps móviles.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>Campañas de búsqueda con selección de display<br />
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<span class="Apple-tab-span" style="white-space: pre;"> </span>Desde 130€/Mes trabajamos en tu campaña de Google Adwords y sin compromiso de permanencia.<br />
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¿Como es el proceso de trabajo una vez contactes con nosotros?<br />
1. Briefing. Reunión telefónica o presencial para que nos cuentes tu objetivo, si ya estás trabajando actualmente con AdWords y cual es tu presupuesto a invertir.<br />
2. Análisis de viabilidad de la campaña. Estudio gratuito del sitio web, palabras clave, ubicaciones, tráfico, coste y conversiones esperadas.<br />
3. Creación de la campaña, configuración del sitio web, el seguimiento y la medición.<br />
4. Activación de la campaña, optimización diaria.<br />
5. Seguimiento continuo con informes y reuniones.<br />
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Javier Ugarte Paulhttp://www.blogger.com/profile/14197375033560230014noreply@blogger.com0